Global Analysts

Semiotic Sisterhood is a collective of independent cultural analysts across markets and disciplines whose collective interpretation reveals patterns and tensions shaping how brands, media, and ideas are understood.

Hannah Hoel

Hannah is a cultural analyst, writer, and semiotician and the founder of Semiotic Sisterhood. She is based in Santa Fe, a cultural crossroads whose artistic traditions shape her perspective on cultural change.

Santa Fe, USA

Carla Moss

Carla uses semiotics, cultural insight, and trend research to help businesses grow with relevance, bringing a sharp understanding of German-speaking markets and emerging shifts across Central and Eastern Europe from her base in Vienna.

Vienna, Austria

Hamburg, Germany

Sonja Peinemann

Sonja is a cultural strategist and transformation partner with over 20 years of experience helping brands and organizations navigate cultural change by reimagining their narratives, strategies, and experiences.

 
São Paulo, Brasil

Luisa Ferreira

Luisa is a cultural researcher working across qualitative insight, trends, and cultural analysis, helping brands understand people, behavior, and context to make more relevant decisions across markets including Brazil, England, Singapore, and Germany.

Sabine Koppe

Berlin, Germany

Sabine is the founder of Otherways Emergent Futures and a cultural insight practitioner, strategist, facilitator, and process designer. She supports organizations and decision-makers in navigating cultural change, developing new perspectives, and shaping regenerative futures through concrete action in the present.

Alice King

Sydney, Australia

Alice is an Australian based cultural strategist. She specialise in combinging Semiotics and Qualitative Research methodologies, to bring people's lived experiences and cultural worlds to life in ways that drive empathy, inspire curiosity, to ultimately inform how brands can more meaningfully contribute to people's lives.

Stefania Gogna

Milan, Italy

Stefania is an independent semiotician working at the intersection of cultural analysis and consumer insight. Based in Milan, she collaborates with international brands to explore emerging cultural dynamics and uncover the meanings shaping people’s relationships with products, communication, and everyday consumption.

Alice King

Sydney, Australia

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